Iyo Rakajeka Mudzi, nyowani yepasi rose yemichero-yakavakirwa mhando inotsigirwa nepasirese inotungamira FMCG McCain Foods, ichavhura muUK mukupera kwegore rino, ichishandisa simba rembatatara kugadzira dzimwe nzira dzinonaka kune zvekudya zvemukaka.
Kutanga muUK nekuburitswa kwepasirese pamisika mikuru yekutevera, iwo marangi anosanganisira akasiyana-siyana ekubikisa sosi senge bechamel, truffle uye chizi, uye pesto, kirimu 'cheeze,' uye huwandu hwedhipi dzakadai senge yakakangwa gariki nemiriwo uye unopfungaira chipotle.
Zvinodikanwa nevatengi zvezvimwe zvinotsigirwa nemiti kune nyama nemukaka zviri kukura nekukurumidza uye hazviratidze chiratidzo chekunonoka, nemutengo weUK wekudyara-unodzika musika unofungidzirwa kuti unokosha kudarika £ 600m. Iyo Rakajeka Mudzi ndiyo yechangoburwa hombe chiratidzo muchikamu ichi kuvhura muUK, ichipa madhiri, anopararira, sauces uye 'cheeses,' ese aine mashoma kugadzira, yakaderera kabhoni tsoka uye zvigadzirwa zvemuno zvakasungwa. Zvigadzirwa mukati meiyo renji zvinopa yakapusa "nzira" yekunakirwa zvakasiyana siyana zvekudya zvekutapira, kubika uye kugovana izvo zvinopa mukana wekuwana uye chikafu chekudya kune vese, pasina kukanganisa pane kuravira.
Iyo Rakajeka Midzi inoshandisa hunyanzvi hwekuvandudza matapiri uye mimwe midzi miriwo kuva inotapira kuravira uye magadzirirwo ayo akakosha kune akawanda mutengi aanofarira mabiko emukaka, asi pasina zvekunyepedzera zvinonhuwira uye allergener akadai semukaka, nzungu, soy uye mazai. Iyo tekinoroji yekugadzira iyi patent yezvigadzirwa base yakagadziridzwa mukubatana neMcCain Foods, nyika hombe inogadzira zvigadzirwa zvechando zvembatatisi, uye Pilot Lite Capital.
Kudyidzana uku kunotsigira kutyaira kweMcCain Foods kwehunyanzvi kunze kweiyo portfolio yayo yepakati, kusanganisira kudyara kwazvino muTruleaf (kurima kwakamira), NUGGS (chirimwa-chinogadzirwa nehuku nuggets) uye Fiddlehead (data data kambani).
McCain Chikafu chave kutsvaga nzira nyowani dzekunakidzwa nembatatisi kubvira 1957, uye ikozvino inounza hunyanzvi hwayo kuThe Simple Root. Mark Hodge, Marketing Director weMcCain, anoti, "Kubva pakutanga kwayo, hunyanzvi hwekugadzirisa shanduko yezvinodiwa nevatengi hwave musimboti weMcCain, kubva kuLight Home Chips kusvika ku Ready Baked Jackets. Isu tinogara tichitsvaga nzira dzekuita zvigadzirwa zvedu zvinonaka zvive nani kune vatengi uye zvirinani kune yedu nyika, uye chirimwa-chakavakirwa dairy imwe chikamu inonakidza nzvimbo nyowani yebhizinesi.
"Tinofara kuunza hunyanzvi hwekutengesa pasi rose kuchikwata cheThe Simple Root, vanogovana chiono ichi, uye kushanda navo mukugadzira mhinduro dzinonakidza kuzadzikisa kudiwa kwevatengi kwezvisarudzo zvakasimwa."
Rakareruka Midzi timu inounza hupfumi hwechiitiko mukuvandudza uye kushambadzira kwezvikafu zvezvikafu patafura, inotungamirwa neGlobal CEO David Behringer uye UK CEO Louise Wymer.
Lora Spizzirri, Global Chief Technology Officer. simudzira chikafu chavo, asi vasingazvibayise kana kuravira. ”
Louise Wymer, UK CEO weThe Simple Root: , asi pasina dairy kana nzungu. "Hatigoni kumirira kutanga mutambo uyu uchinja huwandu kuUK."
Kutumirwa kweiyo Rakajeka Rudzi rwekutanga UK renji ichave ichiwanikwa munguva pfupi iri kutevera, ine pombi nyowani yezvinhu zvitsva zvinonakidza uye kuburitswa kwepasirese kuri kuuya munguva pfupi iri kutevera.