Kana UK mbatatisi machipisi inogadzira Seabrook Crisps yaive yakawanikwa neayo manejimendi manejimendi muna Chikunguru 2015, yakazvimiririra equity investor LDC yakatsigira manejimendi kutenga-kunze kutsigira kukura kwaSeabrook. Mumakore matatu apfuura Seabrook yakaramba ichiisa mari muzvivakwa zvayo zvekugadzira, yatanga zvigadzirwa zvitsva zvakawanda nekuwedzera pasirese. Iye zvino LDC, inotsigira yeLloyds Banking Group, yapedza kutengeswa kweYorkshire crisp brand, kune inotungamira snack brand brand Calbee (UK) Ltd yemari isingazivikanwe.
Chibvumirano ichi chinoona Seabrook ichibatana neCalbee UK, inotsigirwa nekambani yepasirese yekudyiwa, Calbee Inc, iyo yatove neYushoi, Rustiks uye Harvest Snaps pakati payo portfolio.
Seabrook ichashanda sekambani yakazvimirira, naJonathan Bye, Daniel Woodwards naJon Wood vachienderera mberi mumabasa avo azvino.
Seabrook inogadzira akasiyana crinkle akachekwa, akatwasuka akachekwa uye lattice crisps, pamwe neyepasi-calori snacks, kubva kumuzinda wayo muBradford.
Nhasi inogadzira anopfuura mabhegi emamirioni mazana maviri nemazana mashanu emachipisi pagore, ayo anonakidzwa nevatengi pasirese vabudirira kupinda mumisika mitsva inosanganisira United Arab Emirates, China, France, Spain uye Ositireriya.
Richard Robinson, MD weCalbee UK (kuruboshwe) naJonathan Bye, Chief Executive weSeabrook (kurudyi) vachisaina chibvumirano. Bhizinesi iri rinoshandisa vanhu zana nemakumi masere paYorkshire HQ uye yegore remari rinopera munaKurume 160 rakanyora mari ye GBP2018 miriyoni uye purofiti (EBITDA) ye GBP29.8 mamirioni, kukwira 5 muzana uye 9 muzana zvakateerana panguva yeLDC.
Jonathan Bye, Chief Executive weSeabrook:
"Ndichimiririra boka revatungamiriri uye nemunhu wese paSeabrook, ndinoda kutenda LDC nekuzvipira kwayo nerutsigiro."
"Kubva LDC payakaisa mari mubhizinesi redu muna Chikunguru 2015 timu yakakwira kupfuura, ikabatana nesu kuisa mari muzvivakwa zvedu uye kutanga bhizimusi mukukura kweramangwana."
"Chikwata chakaisa mari inopfuura GBP5m panzvimbo yedu kuBradford uye tava nenzvimbo dzekushandira dzinotitendera kuti tirambe tichigadzira crisps huru."
"Chete nerutsigiro rwavo ndipo patakakwanisa kukunda chikamu chine mutsindo nechiratidzo cheSeabrook, takahwina bhizimusi idzva rezvinyorerwe pachedu uye kuwedzerwa mhiri kwemakungwa."
Chiitiko ichi chaitungamirwa nemutungamiriri wekudyara Simon Braham uye mukuru mukuru Ged Gould kuLDC kuManchester.
Ged Gould:
"Mumakore matatu atatsigira Seabrook, bhizinesi rakaisa mari kwazvo munzvimbo dzaro dzekugadzira uye rakabudirira kupinda mumisika mitsva yepasi rose."
"Seabrook inozivikanwa nemhando yekuchamhembe uye timu iyi yakashandisa mukana wekuwedzera kwezvinodiwa 'zvakagadzirwa muUK' zvigadzirwa, vachibudirira kutora crisps yavo kuvateveri vatsva pasirese."
"Jonathan nechikwata chake vane chinzvimbo chakakura uye kuva chikamu chemhuri yeCalbee UK inogadzira mikana mitsva yekukura kweSeabrook kuenda kumberi."
"Tinoshuvira timu kuti ibudirire pachikamu chinotevera cherwendo rwavo."
Richard Robinson, MD weCalbee UK:
"Ichi chiitiko chinonakidza icho chichatibvumidza kuti tibatanidze nekuwedzera hunyanzvi nemhando dzevatambi vaviri vane mukurumbira mumusika weUK wekudya tudyo - kuvaka bhizinesi rinotyisa, rine hunyanzvi uye rinobudirira kuenda kumberi. "Tinotenda zvakasimba kuti ichave nhau dzakanaka kune vese bhizinesi neUK indasitiri yezvikafu zvekudya zvese."
“Kuwanikwa uku inhau dzakanaka dzezvido zvebhizimisi zveCalbee UK uye zvakagadzirwa kwete zvekuchengetedza mari asi kuti zviwedzere kukura. Ipo yose iri yeCalbee UK, Seabrook ichamhanya yoga sebhizinesi, ichigovana hunyanzvi hwavo naCalbee uye hwedu navo. "Calbee anotarisira kutora nguva kuti anzwisise bhizinesi reSeabrook zvichitevera kuchinjiswa kwevaridzi vebhizinesi iri."
"Seabrook ikambani ine hunyanzvi ine nhoroondo huru, tsika uye kutanga kushambadza zvirongwa uye inoshanda semukwanisi wakakwana kune vechidiki, vanoda bhizimusi nyowani iyo Calbee UK."
"Kuvaunganidza pamwe danho rine simba rekubatsira kumhanyisa nekuwedzera chinzvimbo cheCalbee UK muUK nemuEurope, izvo zvinoramba zvichikoshesa bhizinesi redu."
