#Calbee #SeabrookCrisps #SnackIndustry #PotatoChips #PlantExpansion #ManufacturingCapacity #MarketGrowth #Diversification #ConsumerPreferences #SustainableAgriculture
Mukusimudzira kwakakosha kweindasitiri yezvikafu, Calbee, kambani yekuJapan yezvekudya zvekudya uye muridzi weSeabrook Crisps, iri kuisa mari inosvika miriyoni gumi nemaviri mukuwedzera chirimwa chayo cheUK chiri muBradford. Iyi danho inouya sechikamu chehurongwa hwakakura hwekusimudzira kugona kwekugadzira uye kuzadzisa kudiwa kuri kuwedzera mumusika weUK.
Iyo 4,000-square-mita yepurojekiti yekuwedzera, yakatenderwa nezviremera, inosanganisira yekuwedzera yekugadzira mbatatisi itsva, frying, uye mabhegi emidziyo. Kuwedzerwa uku, kwakagadzirirwa kupedzwa muna Chikunguru wegore rinotevera, kunotarisirwa kuguma nekuwedzera kwakakura kwe70% kwehuwandu hwekugadzira. Mari iyi inoratidza kuzvipira kwaCalbee mukukura kwenguva refu, kuwedzera kwemhando, uye kuwedzera kwemusika.
Seabrook Crisps, yakawanikwa naCalbee muna 2018, yaimbova pasi pechikamu chakazvimiririra cheLloyds Bank. Chirimwa ichi chakambotambira mari inosvika mamirioni mazana matatu emadhora muna 3, zvichikonzera kuwedzera gumi muzana mukubuda. Kuwedzera kwazvino hakungoratidzi kuzvipira kwekambani kuzadzisa kudiwa kwemusika asiwo kunoisa Seabrook Crisps yekusiyanisa kuita mafomati matsva uye zviitiko.
Mutauriri weCalbee akasimbisa, "Iyi mari inotsigira hurongwa hwedu hwenguva refu uye chishuwo chekukura kukuru, kukura kwemhando, uye kuwedzera musika share. Nekuwedzera nzvimbo yedu, tichange tichikura bhizinesi redu rakakosha uye tichikura kuita mafomati matsva nezviitiko tichienderera mberi nekupa kuravira kukuru, mhando yakanaka, zvigadzirwa zvinokwanisika kunakidzwa nevatengi mazuva ese. "
Kunze kweiyo musimboti wechigadzirwa mutsara weyakatwasuka-akachekwa crisps, Seabrook Crisps inopa mahombe eUK masupamaketi ane akasiyana svutugadzike, anosanganisira akatutuma nibbles nemhete. Zvikurukuru, ruzhinji rwezvikafu zvemuriwo izvi zvine gluten-isina uye zvakasimbiswa neCeliac UK, ichienderana nekukura kuri kuda kwevatengi kune zvine hutano sarudzo dzekudya.
Izvo zvakakosha kuti tizive kuti kuvepo kwaCalbee kuUK kunowedzera kupfuura Seabrook Crisps, nekugoverwa kwechirimwa-based snack brand Harvest Snaps. Iyi nhanho yekufamba inoratidza kuzvipira kwaCalbee kusiyanisa chigadzirwa chayo uye kugadzirisa kushanduka kwezvinodiwa nevatengi.
Kudyara kwakanyanya kwaCalbee mukuwedzera chirimwa cheSeabrook Crisps kunoratidza kwete mhinduro chete pakuwedzera kudiwa kwemusika asiwo danho rakanangana nekukura kwenguva refu uye kusiyanisa. Indasitiri yesnack inogona kutarisira kuwedzera kwakakosha mukugadzirwa kwembatatisi-yakachekwa, kuenderana nekuchinja kudiwa kwevatengi kune zvitsva uye zvemhando yepamusoro sarudzo.
