Munzvimbo inoyevedza yeSoutheast Asia cuisine, rimwe zita rinomira pachena sechiedza chekuvandudza uye kuravira: Mamee-Double Decker (M) Sdn Bhd, inozivikanwa nemamiriyoni evanhu seMAMEE. Iyi imba yekuMalawi ine simba yakazvirukira mumucheka wetsika yechikafu chekudya, kwete munyika yayo chete, asi nepakati penyika dzepasirese. Kubva pakuvambwa kwayo kwakaderera muna 1971, MAMEE yakatumbuka kuita titan yekubika, maflavour ayo achitamba pakuravira maruva munyika dzinosvika zana pasi rese.
Kuravira Kwekubudirira: Kambani Overview
Iri mukati memwoyo weMalaysia, muzinda weMAMEE muAir Keroh Industrial Estate yeMalacca inotamba nehunyanzvi uye neshungu. Hofisi yekuwedzera yekambani muSubang, Selangor, inoshanda sechiratidzo chekuwedzera kwayo pesvedzero. Kupfuura mugadziri chete, MAMEE akagona hunyanzvi hwekugadzira, kushambadzira, uye kugovera mhasuru yezvikafu zvesvutugadzike uye zvinwiwa zvinokwezva muromo mutsika dzese. Sirogani yavo, "Nyika Yekuravira Kwakanaka," haingori chirevo chekubata asi vimbiso - kuzvipira kupinza mufaro nekunaka muchigadzirwa chese chine zita reMAMEE.
Kuberekwa kweIcon: Mamee Monster
Pamwoyo wekubudirira kweMAMEE pane nyaya yekusagadzikana uye kungwara. Chigadzirwa chekambani inosimudzira, "Mamee Monster" noodles snack, yakazvarwa kubva panguva yekufemerwa iyo yaizochinja zvachose chimiro chechikafu chekudya. Fungidzira izvi: vashandi vepapurazi, vadzvanyirirwa kuti vawane nguva uye vanoda kukurumidza kuwedzera simba, vachidya masahwira asina kubikwa pakarepo akasaswa nerukuta. Chiito chiri nyore ichi chakamutsa shanduko, kushandura iyo MAMEE yekutanga kupa Lucky instant noodles kuita inodiwa Mamee Monster - chikafu chinobata moyo uye kuravira mabuds zvakafanana.
Kubva kuNoodles kuenda kuHumambo: Nhoroondo uye Kukura
Ngano yeMAMEE ndeimwe yechiratidzo uye kutsungirira, inomisikidzwa nemuvambi wayo, Datuk Pang Chin Hin. Muna 1971, akashongedzerwa nekutsunga uye nehope, Pang akatanga kambani ine Lucky rudzi rwema noodles ekare. Kunyangwe kutambirwa kwekutanga kwaive kwakapfava, hupfumi hwekambani hwakachinja zvakanyanya apo Pang nemwanakomana wake, Tee Chew, vakacherekedza tsika dzisina kujairika dzevashandi vepapurazi. Iyi nguva eureka yakatungamira pakuzvarwa kwaMamee Monster, yakatangwa makore matatu mushure meLucky, uye yakaratidza kutanga kwekukwira kwaMAMEE kunodya chikafu chekudya.
Sezvo mukurumbira weMAMEE wakawedzera, ndizvo zvakaitawo zviitiko zvekambani. Nyamavhuvhu 3, 1991, yakaona kubatanidzwa kwekambani, nguva yakakosha murwendo rwayo. Pasati papera gore gare gare, muna March 18, 1992, MAMEE yakatora nzvimbo yayo pabhodhi guru reKuala Lumpur Stock Exchange, ichiratidza kusvika kwayo semutambi mukuru munharaunda yebhizimisi yeMalaysian. Kunyangwe iyo kambani yakasarudza kubvisa kubva kuBursa Malaysia muna Ndira 9, 2012, danho iri raingoratidza shanduko muhurongwa, kwete kudzikisira kwemusika wayo.
Kuyambuka Border: Kuvapo Kwenyika Dzepasi Pose
Kunaka kweMAMEE kwakapfuura miganhu yenyika, kuruka tapestry yekuravira kuSoutheast Asia nekumhiri. Mumigwagwa ine chipatapata yeSingapore, nzvimbo dzakagadzikana dzeBrunei, misika ine simba yeIndonesia, mahombekombe akazara nezuva eSouthern Thailand, uye kunyangwe munharaunda dzakasiyana dzeAustralia, MAMEE yakawana imba. Uku kubudirira kwepasi rose hakuna tsaona; ndiwo mhedzisiro yekugona kusinganzwisisike kweMAMEE kugadzirisa zvinopihwa kuti zvienderane nemhando dzakasiyana siyana uchichengetedza musimboti unoita kuti zvigadzirwa zvawo zvinakidze.
Beyond Snacks: Brand Partnerships
Zvishuvo zveMAMEE zvinosvika kure kupfuura nzvimbo yezvekudya zvekudya. Nekushinga kwakaratidza zvishuwo zvayo zvepasi rose, kambani yakanyorerana chibvumirano chekutsigira chepamusoro neManchester United, chimwe chezvikwata zvenhabvu zvine mukurumbira pasi rose, kubva muna 2011 kusvika 2014. Kudyidzana uku kwaipfuura kungoita zvekushambadzira; chaive chirevo chechinangwa, kukwidziridza zita reMAMEE kusvika padanho repasi rose nekuribatanidza nekunaka mumitambo nevaraidzo.
Nhaka Yekunhuhwirira: Mhedziso
Kubva pamidzi yaro semugadziri wepakarepo wenoodles kusvika kune chinzvimbo chayo sechikafu chekudya chepasi rose, rwendo rwaMamee-Double Decker chiratidzo chesimba rekuvandudza, kuchinjika, uye kuzvipira kusingazungunuke kumhando. Nekushandura kucherechedzwa kuri nyore kuita humambo hunodiwa hwekudya, MAMEE haina kungokunda mwoyo yevatengi veMalaysian asi yakabudirirawo kusima mureza wayo munyika dzepasirese. Sezvo MAMEE ichienderera mberi nekusundira miganhu yekunaka uye innovation, inomira semuenzaniso unopenya weMalaysian bhizimusi, bhenekeri yekubudirira muindasitiri yezvekudya yepasi rose, uye mhando inodiwa inoramba ichiunza kunyemwerera uye kugutsikana kumamiriyoni evanoda zvidyo pasi rese.
