Mbatata USA uye Independent Grocers Alliance Batirana Kuwedzera Kutengesa
Zvinoenderana neazvino IRI chigadzirwa affinity ongororo, mbatatisi yakasimbisa chinzvimbo chayo semuriwo unodiwa weAmerica, zvichikanganisa zvakanyanya mashandisirwo egirosari uye maitiro evatengi. Ongororo iyi inoratidza kuti mbatatisi painosanganisirwa mumabhasikiti egirosari, avhareji yekushandisa inokwira kusvika paUS $ 90.50, zvichienzaniswa neUS $ 47.47 kana mbatatisi isingabatanidzwe. Izvi zvinosimbisa basa rakakosha rinoitwa nembatatisi mumatengi ekutenga kwevatengi.
Tichifunga nezveiyi data, masupamaketi anokurudzirwa kuwedzera mbatatisi mukushambadzira kwavo kwezhizha kusimudzira kutengesa kwebhasiketi. Vanosvika 80% veAmerica vanotenga mbatatisi vhiki nevhiki, zvichisimbisa mukurumbira wavo uye mukana wekuwedzera kutengesa kuburikidza nekusimudzira kwehunyanzvi.
Kuti vatore mari pamaitiro aya, Independent Grocers Alliance (IGA) neMbatatisi USA vakabatana kusimudzira chikamu chembatatisi muzvitoro zvakazvimirira zvegirosari. Mbatatisi USA, inomiririra varimi vembatatisi vekuAmerica nevanobva kunze kwenyika, iri kushanda pamwe neIGA kupa zvirongwa zvakabatanidzwa uye zviwanikwa zvakakosha zvine chinangwa chekuwedzera chikamu chemusika uye kuwedzera kutengesa kwezvitoro.
Michael La Kier, IGA VP weBrand Development, akataura kufarira nezvekudyidzana, achiti, "Sezvo kukura kwedu Red Oval Partnership, tiri kushanda kuvaka boka repasi rose remasangano akazvipira kusimudzira chikamu chitsva chevatengi. Potatoes USA inoratidza kuzvipira kweIGA kune IGA brand vimbiso yeLocal Equals Fresh kuburikidza nerutsigiro rwayo rwechikamu chembatatisi. Tinofara kugamuchira Mbatata USA. "
Kuburikidza nekubatana uku, Mbatata USA ichashanda nenhengo dze IGA kuyedza uye kuita zvirongwa zvakanangwa zvakagadzirirwa kukwidziridza chikamu chembatatisi uye kutyaira zvese zvinodiwa uye kutengesa munzvimbo dzekutengesa. Vatengesi vakazvimiririra vanozobatsirwa nekuwana ruzivo rwepamusoro, dhata rekutenga, uye maitiro akanakisa ekutengesa mbatatisi kunoshanda, zvichivabvumira kuzadzisa zvirinani zvinodiwa nevatengi uye zvavanofarira.