Mukufamba kunoratidza shuviro iri kukura yeScottish snack brand Taylors Snacks, kambani yakachengetedza rondedzero yayo yekutanga muzvitoro zveALDI mhiri kweUK. Kuwedzera uku kunoratidza chiitiko chakakosha kune Taylors, aimbozivikanwa seMackie's Crisps, sezvo ichitaridza kuunza mibairo-inohwina snacks kune vateereri vakawanda.
Kambani iyi, yakavakirwa papurazi remhuri yechizvarwa chechina Taylor muErrol, Perthshire, yave iri huru mudzimba dzeScotland kwemakore. Kubva payakagadziridzwazve kuTaylors Snacks muna 2023, kambani yakaona budiriro yakakura muScotland yese, ichitungamirwa nekutengesa kwakanyanya uye kudiwa kwevatengi. Ikozvino, nekudyidzana kwayo neALDI, Taylors akagadzirirwa kuwedzera iyo budiriro muUK yese.
Kudyidzana Kwemakore gumi Mukugadzira
Taylors Snacks uye ALDI vakanakidzwa nehukama hwakasimba kweanopfuura makore gumi nemana, kutanga apo mhando yaive ichiri kutengeswa seMackie's Crisps. Kudyidzana kwenguva refu uku kwakaisa hwaro hwekutanga Taylors kupinda muUK-yakafara supermarket chiitiko. ALDI ikozvino yave kuchengeta mana emhando inofarirwa zvakanyanya, kusanganisira Straight Cheka Mature Cheddar & Onion uye Pickled Onion, pamwe neChiedza Sea Salted uye Sea Salt & Cider Vinegar Ridge Cut flavour. Kutengesa pa £ 14 papakiti, aya macrisps anopa inokwanisika asi yekutanga snack sarudzo yevatengi veALDI.
Kondirakiti yekutanga ichaona mapaketi angangoita mazana maviri nemakumi maviri ezviuru zveTaylors crisps akagoverwa kuzvitoro zveALDI munyika yese, paine mukana wekuwedzera rondedzero sezvo brand ichiwana traction kunze kweScotland.
Yakasiyana-siyana uye Mubairo-Kuhwina Chigadzirwa Range
Taylors Snacks akavaka mukurumbira nekuda kwembatatisi dzakakora-akachekwa, dzemhando yepamusoro, dzakagadzirwa nembatatisi dzakarimwa papurazi remhuri muPerthshire. Iyo mhando yepakati pemhando yemhando inosanganisira dzakasiyana siyana dzinofarirwa dzakadai seGungwa Munyu, Mature Cheddar & Onion, uye Flame Grilled Aberdeen Angus. Taylors akasundidzirawo envelopu ine maflavour akasiyana anoratidza nhaka yekuScottish culinary, kusanganisira Haggis & Cracked Black Pepper uye Chilli Kick.
MuRidge Cut renji, Taylors achangobva kuunza maflavour matsva akaita seHot Buffalo Wings uye Jalapeño & Mature Cheddar, vachiwedzera kune yavo yakamiswa mutsara weLightly Sea Salted, Gungwa Munyu & Vhiniga, uye Thai Sweet Chilli.
Kuwedzera kweScottish Agriculture uye Basa
Kubudirira kweTaylors Snacks hakusi kuhwina chete kwechiratidzo asiwo kukwidziridza hupfumi hwenzvimbo yeScotland. Sezvo kambani iri kuramba ichikura, yakazvipira kuramba yakadzika midzi muPerthshire base. Nevashandi zana negumi varimo pari zvino, kuwedzera kwemusika weUK kungangotungamira mukusikwa kwemabasa nekudyara mudunhu.
James Taylor, Managing Director weTaylors Snacks, akataura kufara kwake nekukura kwechigadzirwa ichi, achiti, “Tine chivimbo chekuti Taylors achatambirwa zvakanyanya kuUK yese sekudyira kwatakaita kuScotland, uye tinotarisira kuunza akasiyana, akachekwa-chekwa criss kune vanhu vakawanda munyika yose. "
Ramangwana Rinovimbisa reTaylors Snacks
Kupinda kweTaylors Snacks muzvitoro zveALDI mhiri kweUK kunoratidza danho rakakosha mukushanduka kwemhando kubva kune yaidiwa yeScotland kuenda kumukwikwidzi wenyika yose mumakwikwi esnack indasitiri. Iine yakasarudzika chigadzirwa chinopa uye kudyidzana kwakasimba neALDI, Taylors yakanyatso kurongeka yekuenderera mberi kukura. Sezvo mhando yacho ichiwedzera kusvika kwayo, ichaunza kuravira kweScotland kune dzimwe dzimba, ichitsigira zvekurima zvemuno nebasa muPerthshire.
