Kutanga Patsva

Midzi yemhuri yeTedesco inogona kunge iri mukurima, asi inoramba ichitumbuka sevagadziri vezvigadzirwa zvitsva-zvakachekwa uye zvigadzirwa zvinoenderana.

Muna 2008, mhuri iyi yakatengesa Missa Bay, iyo Swedesboro, NJ-based kambani yavakange vatenga uye vakavaka nemumwe wavo nekurima musika wekutengesa uye wekukurumidza-serve resitorendi (QSR) yeakagadziridzwa- mamiriro akaiswa masaradhi nemichero yakachekwa, pamwe chete nezvinhu zvinyowani zvekudya zvehofori dzechikafu dzinosanganisira McDonald's.

Asi havana kungopidigura kiyi ndokuenda kunoraura. Kune imwe, ivo vanoramba vari varimi, vachirima zucchini, karoti, soya bhinzi uye chibage pahafu yemaeka chiuru kuSunnyside Farms muRosenhayn, NJ.

Vakaenda kunotenga Safeway Group, kambani yekuchengetedza yakaomeswa nechando, yekutakura uye yekufambisa pamaeka makumi mana padyo nenjanji inoshanda muVineland, NJ, kusiri kure nepurazi nedzimba dzavo. Vachipedza makore maviri vachizvigadzirisa, vakadzoreredza zvishoma pasi pehafu ye40 mativi emamita akazara avanotarisira kuzopedzisira vashandisa kugadzira.

Mu 2011, yekutanga Safeway Foods zvigadzirwa zvakatanga kutenderera kubva pamutsetse. Nhasi, vari kuenda kuzere zvakare, vachigadzira zvigadzirwa zvitsva zvine ziso rakanangana nechikamu chechitoro - uye kudya kwemangwanani.

Zvitsva kune zvitsva-zvakachekwa
Madzibaba aSal naAnna Tedesco vakaita kuti bhora rifambe nekuva varimi muRosenhayn mushure mekubva kuSicily. Vese Sal naAnna vakakura vachishanda vakatenderedza mapurazi, uye Sal akati kurima kunoramba kuri chido chake.

“Unogona kutora mukomana wepapurazi kubva papurazi, asi haukwanisi kubvisa purazi pamukomana wepapurazi,” Sal akadaro. “Ichi chinhu chandinoda chaizvo
kuita uye kuburikidza nebasa rangu rekugadzira chikafu, ndapedza nguva yakawanda ndichitenga nzvimbo yakawanda yekugadzirira kuti, pazera rino remutambo wangu, ndikwanise kuenderera mberi nekurima.

Vanakomana vaSal naAnna, Frank naSam, vakadzidzawo kurima vachiri vaduku. Mhuri payakapinda mukugadzira chikafu muma1970, vakomana vakatanga kudzidza bhizinesi irori zvakare.

"Takava nemukana wekuuya kuzove processor yeProgresso neCampbell's Soup," Sal akayeuka. “Taive varimi vevanhu ivavo; vaitiziva zvakanaka.

"Kurima ndiko kwatakabva uye kugadzirisa ndiko kwatakadzidza kuti tive."

Vakadaidza bhizinesi reSunnyside Vegetables, richiwedzera kuita masaladhi matsva mukati me1980s. Muna 1991, Sal akatengesa Sunnyside Vegetables uye mhuri yakatanga kambani itsva inonzi Cherry Hot Shots muVineland. Ikoko, vakagadzira chikafu cheItaly chinonaka chaisanganisira mhiripiri yecherry yakaiswa prosciutto uye marinated provolone.

Panguva imwe cheteyo, Sal akange ave kutanga kunyura mumodified-atmosphere packed salads, idzo mhuri yakabva yagadzira zvechitoro cheWawa. Izvo zvakakonzera kuumbwa kweC&A Fresh Cuts, iyo yakavhura nzira yeMissa Bay uye izvo zvaive zvichigadzira kuve kuputika mumusika wezvitsva zvakachekwa.

"Tanga tichigadzira michero nemasaladhi uye nechando," akadaro Frank Tedesco, zvino purezidhendi weSafeway Foods. “Taigadzirira michero yakachekwa nendiro dzemichero Costco, takatanga kuita sliced ​​madomasi McDonald's, ndokuvaitirawo frozen blend yavo yefajita dollar menu.

"Ipapo takapinda muApple Dippers - ndicho chimwe chezvinhu zvatakapayona neMcDonald's. Ipapo baba vangu vakawana mukana wekugadzira muchero walnut yoghurt neMcDonald's iyo McDonald's ichine nhasi.

Kutanga kutsva
Iye zvino neSafeway, akadaro Frank Tedesco, mhuri yakakwanisa kudzidza kubva kune zvakashanda uye izvo zvisati zvamboitika panguva yavanenge vachifunga nezvavanofunga kuti ibasa guru mubato rekubata-uye-kuenda.

"Kare, takagadzira kuvhiyiwa, kwatave tichidzokera kukutarisa kunaka kwechigadzirwa kwete kunyanya kugadzira kwachaikanganisa kunaka," akadaro Frank. “Tiri kuita basa rekucheka nemaoko, uko mutengi anowana chigadzirwa chemhando yepamusoro.

“Kune imwe tekinoroji yakanaka kunze uko, asi ndinofunga kuti hapana chinokunda banga neruoko maererano nechikamu chemichero. Isu takaona pikicha mugoho, pikicha mumagumo edu ese ezvigadzirwa zvehupenyu hwesherufu. "

Safeway iri kutarisisa chikamu chekurerutsira nekuti ndiko kwavanoona mukana wekukura kwakanyanya. Ivo vanogadzira zvingangoita makumi masere muzana pasi pemavara evatengi, vachiita zvakasara pasi pavo.

"Vamwe vevatambi vatsva vari kupinda mumutambo zvitoro zvenyu zvemishonga - CVS, Walgreens, Rite Aid," akadaro Sam Tedesco, mutevedzeri wemutungamiri weSafeway. “Zvitoro zvegirosari zvichatora zvinhu zvishoma - pamwe yakagadziridzwa-atmosphere single-serve salad, mamwe makapu eyoghurt parfait nemaside salads, asi havasi kuzotenga gamut yese.

“Nepo, zviri nyore (chikamu) … vanotora chirongwa chese sechikafu chekudya. Uye kune maQSR, kazhinji, kunyangwe vachitora chinhu chimwe chete, vanotenga yakawanda chinhu chimwe.

Tichitarisa kukura roster yavo, kambani yakatogadzira anopfuura mazana maviri SKUs emasaladhi avo uye kubata-uye-kuenda snack zvigadzirwa. Anna anoenderera mberi nekupesvedzera mabikirwo uye masanganiswa anopinda mumusanganiswa, sezvaakaita kare.

Uye nzvimbo itsva yekutarisa ndeyekudya kwemangwanani. MaTedescos anonyanya kufara nezve mbiya yemangwanani iyo, ichiteedzera tsoka yekambani saladhi, inoratidzira makamuri, ayo mune ino kesi anogadzika zviyo, michero nyowani uye katoni yemukaka.

Nemakore akawanda kudaro mubhizinesi, mhuri inogara yakatsamira pakudzoreredza yakawanda yemidziyo yayo payaigona, uye inoramba ikadaro.

“Zvinoita kuti tirambe tichishandisa ruzivo rwemichina yedu,” akadaro Frank.

Chengetedzo zvakare inosimbisa yakakura pamatanho ese esangano.

"Bhizinesi rakashanduka zvakanyanya mumakore makumi mana apfuura," akadaro Sal. "Kubva pandakatanga kusvika nhasi, tarisiro yachinja zvakanyanya pakuyerera uye kunaka, uye kuchengetedzeka kwezvigadzirwa, uko makore makumi matatu kusvika makumi mana apfuura, zvaive zvakanyanya nezvekucheka chigadzirwa uye kuti chirarame."

Izvo zvivakwa zvitsva, zvinosanganisira kutonhora kwekuchengetera uye boka remarori gumi nemaviri uye zvakapetwa kaviri matirakita efiriji, zvinopa kambani kuchinjika kuti iwane yayo.
chigadzirwa kune vatengi nekukurumidza sezvinobvira. Ivo vanofunga chero chinhu chiri kumabvazuva kweMississippi - ingangoita 12-awa yekutyaira kana zvishoma kure - inokwanisa kutakura.

Uye iyo yekupedzisira?

"Pane mukana chaiwo wekuti titore musika uyu (wekutora uende)," akadaro Frank. "Tiri munzvimbo chaiyo panguva chaiyo."