Mubatanidzwa wePepsico muEjipitori, Chipsy For chikafu Maindasitiri SAE, akazivisa chirongwa chikuru chekurima chekugadzira mbeu dzese mbatatari munzvimbo iyi.
Uku kutevedzera rwendo rwurefu rweChipsy rwekuitisa sainzi uye kuyedza kwemunda uchishandisa hunyanzvi uye mamiriro ehunyanzvi matekinoroji, sekuburitswa kwekambani kuburitswa
Kubudikidza nechirongwa ichi, Chips inozokwanisa kupa mbatatisi yembeu yakasimwa imomo kumusika weEjipitori pane kuunza mhodzi dzembeu kubva kuEurope.
Mu2017, chirongwa ichi chakabatsira kambani kupa 70% yembeu mbatatisi kubva kunzvimbo dzenharaunda, uye nekuda kwechirongwa ichi, 100% yembatatisi dzeChipsy dzinowanikwa munzvimbo iyi.
Izvi zvinouya mukuenderana neEgypt's 2030 Vision, ichitsvaga kudzikisira huwandu hwezvinhu zvinounzwa kunze kwenyika, uye kuvimba zvakanyanya pane zviwanikwa zvinogadzirwa imomo, izvo zvinopfupisa maitiro aChipsy muchirongwa ichi. Ichi chirongwa chinoratidzirawo kukosha kwekudyidzana pakati peveruzhinji neakazvimirira zvikamu, sezvo mativi ese ari maviri achigovana chinangwa chimwe chete, yakawedzera kambani.
Tamer Mosalam, maneja mukuru kuChipsy Egypt:
"Tinodada nekuparura chirongwa ichi, nekuti chinokanganisa chikamu chose chekurima chevaIjipita, mutengi, uye nehupfumi."
“Egypt ine simba rakakura rekurima iro rinoramba risina kurimwa uye risingashandisike. "Ndokusaka tichida zvikuru kuvandudza chikamu ichi chose, nekupa mbeu dzemuno mhando yemhando yepamusoro, inokwanisa kurwisa zvese zvekufambisa nemamiriro ekunze anogona kukuvadza mbeu."
"Izvi zvinoratidza kuzvipira kwekambani kuvaka nekuvandudza hupfumi hwenyika nezvivakwa."
"Chirongwa ichi chiri kugadzira tsika dzakabvumiranwa dzevatsigiri vakasiyana muhupfumi nevemagariro evaIjipiti, nekuona yakagadziriswa nzira yekufambisa ruzivo, pamwe nekugadzira mikana mitsva yemabasa nekupa varimi simba."
Makore akati wandei ekutsvagisa aidiwa kuitira kuvhura chirongwa ichi, sekutsvagisa kwesainzi kwakaenderera kwemakore matatu, nerubatsiro rwema 17 mainjiniya ezvekurima uye zana nemakumi mashanu evasonganiri uye nyanzvi dzekurima mbeu dzembatatisi, kuti vagadzire chizvarwa chitsva chakasimudzirwa uye mbeu dzakabudirira.
Iyo purojekiti yakatarisana nematambudziko mazhinji, sekutsvaga ivhu chairo, pamwe nekugadzira mhando nyowani dzembeu dzakasimba zvakakwana kuti dzitsungirire mamiriro ese. Chipsy akagona zvakare kugadzira anopfuura zviuru zvina zvemabasa emabasa, aine zviuru makumi mana zvemazana (4,000 hectares) zvakagoverwa kugadzira mbatatisi.
Kuburikidza nechirongwa ichi, Chipsy akakwanisa kuvandudza hunyanzvi hwevashandi, nemaitiro akawandisa ekuchinjisa ruzivo, kusimudzira chinzvimbo chekambani semutungamiri wemusika, uye rimwe remhare dzeEjipitori maererano nehunyanzvi mune inofamba-famba yevatengi nhumbi yezvinhu.