LAY'S "TIITIREI WEDU KUNAKIRWA" KUKWikwidza VAPEDZIDZO VANOSHURE

Lay mbatatisi machipisi, imwe yemhando kubva PepsiCoSangano reFrito-Lay, rakazivisa mafainari mana ekupedzisira mumakwikwi awo e "Do Us A Flavour" muna Chikunguru 17, vachikwikwidza mubairo mukuru weUS $ miriyoni.

Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Yakabikwa Wasabi Ginger uye Lay's Wavy Mango Salsa flavored mbatatisi machipisi dzakasarudzwa sevapedzisi kubva kune vanopfuura mamirioni gumi nemana zvakatumirwa kumakwikwi pakati paNdira 14 naApril 13, 5. Vese vana vekupedzisira zvinwiwa zvakagadzirwa zvizere naFrito-Lay's nyanzvi dzekudyara uye vanozoita yavo yekutanga pamashefu ezvitoro munyika yese gare gare mwedzi uno.

Vatengi mavhoti anoona kuti ndeipi flavour inosarudzwa semunhu anokunda, neiye wekupedzisira shure kwepfungwa yekukunda achitora musha mubairo mukuru weUS $ miriyoni.   

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Mazuva evhiki. Bvisa kunyoresa nekudzvanya kamwe chete.

Kubva muna Chikunguru 28 kusvika Gumiguru 18, 2014, vatengi vanogona kuvhota kamwe chete zuva rega rega mudiwa wekupedzisira kuravira, kuburikidza Twitter, Instagram uye / kana Vine vachishandisa ma hashtag #SaveCappuccino, #SaveBaconMac, #SaveWasabi kana #SaveMango; uye / kana kuburikidza nemeseji nekutumira mameseji "Cappuccino," "Bacon Mac," "Wasabi" kana "Mango" kuna 24477 (CHIPS).

Iyo flavour inokunda ichaburitswa munaNovember uye icharamba iri mumashefu ezvitoro zvichitevera kupera kwemakwikwi.

"Kwenguva yechipiri chete munhoroondo, takabvunza vateveri veUS. Kutiudza kuti zvinwiwa zvipi zvavaifunga kuti zvichava 'yummy sechip,' uye mhinduro yakatiburitsa," akadaro Ram Krishnan, mutevedzeri wemutungamiri wenyika wezvekutengesa, Frito -Rara North America.

"Huwandu uye huwandu hwerondedzero dzekugovana hwakagovaniswa, danho rekubatana kwevateveri vedu nechirongwa uye tarisiro yanga ichiwedzera mukati memavhiki mashoma apfuura apo takagadzirira kutumidza mazita avo vakapedzisa varatidzazve chishuwo chakanakisa uye mufaro wevateveri vedu." Iva nehukuru hwembatatisi chip. "Hatigoni kumirira kuti tione kunaka kunodiwa neAmerica senge kwavanofarira."

Vanokwikwidza vanopedzisa ndiChad Scott anobva kuLas Vegas, Nev., Uyo akaendesa Cappuccino; Matt Allen anobva kuTroy, Ohio, uyo akaendesa Cheddar Bacon Mac & Cheese; Meneko Spigner McBeth anobva kuDepford, NJ, uyo akatumira Wasabi Ginger; naJulia Stanley-Metz vanobva kuSacramento, Calif., Vakaendesa Mango Salsa. Vhiki rino, avo vana vakapedzisa vakapinda muLay's brand muNew York City - uko kwavakafumura zviri pamutemo mavhenekeri avo munhepfenyuro inoshamisa pazvikuru zvakakwirira pamusoro peTimes Square. Kutevera kuburitswa, vese vana vekupedzisa vakagovera avo ekutanga emahara sampuli yeavo mafirowa kubva pamamita makumi maviri nemaviri magetsi eFrito-Lay.

Sezvo avo vanopedzisa zvino vadzokera kumataundi ekumusha kwavo, nharaunda dzavanogara dziri kugadzirira zviitiko zvakakosha zvekupemberera kubudirira kweumwe neumwe wekupedzisira uye kutanga chikamu chekuvhota chemakwikwi.

Mutambo zvinodiwa

Kuendesa iyo flavour pfungwa yemakwikwi e "Do Us A Flavour", mafeni akakumbirwa kuti vape zita ravo, zita reruvengo, kusvika kuzvinhu zvitatu zvinogoneka, chip chip uye tsananguro yemakumi mana nenomwe kana kufemerwa kwekuravira kwavo.

PepsiCo yakabata mukwikwidzi we "Do Us A Flavour" munyika dzakawanda nevatengi vachipa pfungwa dzinopfuura mamirioni makumi maviri nematanhatu ezvinonaka zvemachipisi pasirese. Muna Chikunguru 26, raiti raLay rakaparura makwikwi ekutanga e "Do Us A Flavour" muUS uye rakatambira pfungwa dzinosvika mamirioni mana kubva kuvateveri, kubva kubhekoni kusvika kuapuro kana chizi.

Sechikamu chemakwikwi egore rino, dare rinotonga rinoumbwa nevapheki, vanodyiwa uye nyanzvi dzekuravira rakadzora kumhan'arira kuendesa kumakomendi mana ekupedzisira. Vatatu vekumhanyisa makwikwi vachakunda madhora zviuru makumi mashanu pamari yemubairo, nemuhwina mubairo mukuru achienda kumba USD50,000 miriyoni kana chikamu chimwe kubva muzana chevatengesi vavo munaJuly 1, 1 (chero iri pamusoro).