Kukura uye kushambadzira mbatatisi yemubhadharo wakanyanya kunogona kuomarara, sezvo paine hwindo rakamanikana rekuwana mitengo yepamusoro. Kuona kuti bhizinesi rake rawana nguva yaro zvakanaka, muridzi weGoldenGrow Graeme Jarvie anoshandisa nzira 'shoma ndeyakawanda,' apo bhizinesi rinogara zvakanaka mukati mekwanisiro uye rinomhanya zvakanaka.
South Africa ndiyo imwe chete yenyika shoma pasi pano umo mamiriro ekunze nevhu zvakaringana zvakakwana kuti zvigone kugadzira gore rese rembatatisi. Ehezve, chikamu chega chega chenyika panorimwa mbatatisi chine hwindo rayo chairo rekudyara nekukohwa. Kuti vatore mukana wekupa-uye-kudiwa kwemitengo, varimi vanowanzo tarisa kutengesa goho ravo dzimwe nguva apo mbatatisi kubva kune dzimwe nzvimbo dzeSouth Africa dziri kudzikira kana kuti dzisati dzavapo.
Nekudaro, kune nguva dzose kugoverana kunowirirana pakati penzvimbo dzinorimwa mbatatisi, uye iri panguva dzino apo makwikwi ari makuru pakati pevarimi. Graeme Jarvie, uyo anotungamira mashandiro ezvekurima ebhizinesi rekudyara remhuri yake reJarvie Group muKwaZulu-Natal, anotenda kuti kutora nzira 'shoma' yekutarisira kunopa bhizimusi rembatatisi reGoldenGrow mikana yakawanda pamusoro pevanokwikwidza.
Inowanikwa munzvimbo yeSeven Oaks padhuze neGreytown, muMoist Midlands Mistbelt bioresource group, GoldenGrow inogadzira dzinosvika 150ha rembatatisi gore rega pasi pepakati-pivot kudiridza. Izvi ndezve kutenderera nechibage uye chakaoma bhinzi zvirimwa zvemari, uye neoats ayo anoshandiswa senge zvese zvakasvibirira chikafu nehuswa hwemombe yeJarvie Group yemombe. Iko kutenderera kunoparadzira njodzi yezvemari, kunobatsira kupwanya zvipembenene nezvirwere, uye kunosimudzira hutano hwevhu.
Kugadzira nguva zvakaringana
Jarvie anoti mamiriro ekunze enzvimbo akadzikama, kazhinji echando echando, uye ivhu rakakwirira, ivhu rakadzika pH Hutton rinosanganisa kupa GoldenGrow hwindo rakamanikana rekudyara mbeu yaro mbatatisi, kurimisa zvakakwana, nekukohwa nekushambadzira zvine mutsindo. “Tinovavarira kushandisa, uye kuwedzera pahwindo rakamanikana zvakaenzana apo tinokwanisa kuwana mitengo yakanakisa yezvirimwa zvedu. Saka tinodyara matapiri edu pakati pemwedzi waChikunguru kusvika pakupera kwaNyamavhuvhu kuitira kuti tikwanise kukohwa, tobva tangoritengesa nekuvatengesa, pakati paZvita naKukadzi, ”anodaro.
Jarvie anowedzera kuti kudyara mbatatisi yeGoldenGrow nekukurumidza zvinoreva kuti zvirimwa zvinokura zvakareba zvakakwana kuti zvinyanye kukanganiswa nechando munguva yepakati kusvika pakati pechando. Zvirimwa zvidiki zvembatatisi zvinogona kushivirira zvirinani chando uyezve ramba uchikura kupfuura chando. Izvi zvirimwa zvinogona zvakare kurarama pane ipfupi zuva-kureba kwemwaka uno, nepo zvirimwa zvekare zvichizobereka zvishoma nekuti zvinoda kuwedzera kwezuva.
Dambudziko rakawedzerwa rekugadzira mbatatisi muMoist Midlands Mistbelt ndeyekuti kunyangwe muna Mbudzi naZvita, apo vazhinji veSouth Africa vari kusangana nekuwedzera kudziya mukupedzisira kwechirimo nekutanga kwezhizha mamiriro ekunze, inowanzova nemhute uye inotonhora, iine zuva risingaperi uye kudziya zvikamu. Kutungamira kweGoldenGrow kunofanirwa nekudaro kungwarira nezve kudzora fungal mashizha ezvirwere, ayo anogona kuwanda pane zvirimwa zvembatatisi pasi pemamiriro ekunze aya.
"Kudyara mushure maNyamavhuvhu kwaizotungamira mukukura kwakasimba kusingadikanwe kwembeu diki dzembatatisi," anotsanangura Jarvie. “Izvi zvinodaro nekuti ivhu rinodziya rinogadzira nitrogen, inoshandiswa nemiti, ichiisa zvimwe zvekuvaka uye hunyoro mukukura kwepasi kwete nekukura zvirimwa zvavo.
"Zvakare, kana tikakohwa matapiri edu mushure maKukadzi, GoldenGrow inosangana nemakwikwi emisika kubva kumatatata akakohwewa kumatunhu eFree State panguva iyoyo."
Iine zviwanikwa zvazvino, GoldenGrow inogona kubata chete yakaganhurirwa vhoriyamu yembeu-yakagadzirira mbeu mbatatisi vasati vatanga kurasikirwa nekugona kwavo uye kubereka kugona. Iri bhizimusi parizvino rinorima mhando shanu, dzinoti Mondial, Mondeo, Elmundo, Panamera neValor, sezvo miedzo yayo yepurazi yakaratidza izvi seinokodzera kudyara kwenzvimbo nemamiriro ekugadzira, zviwanikwa zvepurazi, kudiwa kwevatengi, uye hwindo rekushambadzira rakanyanya.
Zvakadaro, Jarvie neboka rake revatungamiriri vanogara vachipa gumi remakumi mana ezvikamu kuti vakunde zvitsva, uye pamwe zvirinani zvirinani, mbatatisi mhando dzinokurudzirwa neGoldenGrow mbeu yembatatisi uye nesangano remabhizimusi Potato South Africa. "Kwatiri, kuyedza kuwana mahekita mazhinji emazamu muvhu zvingangotikonzera kuti titize kubva pahwindo redu rekudyara," anodaro Jarvie. “Izvi zvinokonzeresa kuti goho risapfuure- uye rakakwana uye nemitengo yevarombo. Zvakare, izvi zvaizoisa purofiti yedu pasi pekumanikidzwa.
“Sezvimwe zvinhu zvakawanda zvekurima, mbatatisi chirimwa chine njodzi huru, chepasi. Parizvino, mutengo wedu wakananga kudyara, kukura, kukohwa uye kushambadzira chirimwa chembatatisi ingangoita R130 000 / ha. "Hatikwanise kubvumidza nzvimbo yedu yekugadzira kuti ive yakakura kwazvo kuti isu tigone kuitisa zvakanaka."
Mhando dzembatatisi dzakasarudzika dzeGoldenGrow dzinoda kwavo kwakazara kudyara. Iwo manejimendi timu, nehungwaru kubva kune yemhodzi mbatatisi uye nevamwe vanopa zvekushandisa, vanoverenga mavhoriyamu uye vachifananidza nguva yembeu dzekutakura mbatatisi kuti dzienzane nekugona kwevanogadzira mbatatisi vaviri vebhizimusi uye zviwanikwa zvavo zvinotsigira. Pamwe chete, izvi zvinokwanisa kudyara pakati pe4ha ne6ha pazuva.
Njodzi dzekunonoka kukohwa
Sekureva kwaJarvie, zvakakoshawo zvikuru kuti zviwirirane nezvinodiwa nembesa zvegoridhe zveGoldenGrow uye zvinotarisirwa kukohwa mbatatisi kumidziyo yekukohwa yebhizimusi, pane-papurazi pekuchengetera uye zvivakwa zvekurongedza.
Kana mahekita ekupedzisira akadyarwa akapfuura kugona uku, pane njodzi chaiyo yekuti mbatatisi dzakagadzirira kukohwewa dzinoguma dzakagara kwenguva refu zvisina basa muvhu. Izvi zvinowedzera mukana wekuti vacharwiswa netupukanana nezvirwere zvinotakurwa nevhu, kana kutotanga kuora. Kana pakupedzisira ikakohwewa, idzi mbatatisi dzinogona kunge dzakakanganisa zvakanyanya hunhu uye dzinofanira kutengeswa kunze kwehwindo reGoldenGrow. Pamwe chete, izvi zvinhu zviviri zvinogona kukonzera mitengo yakaderera yemamwe matangi ekutanga-mbatatisi.
"Kana kukohwa kwatanga kumhanyisa shure kwechirongwa, zvinenge zvisingaite kubata," anodaro Jarvie.
"Midziyo, [packhouse] uye vashandi vanokundwa. Mu [packhouse] kunyanya, kuyedza kubata mbatatisi yakawanda kupfuura iyo sisitimu nehurongwa zvakagadzirirwa mhedzisiro mukukanganisa kwakawanda kuri kuitwa nekukanda uye kurongedza. ”
Anowedzera kuti kana goho rembatatisi reGoldenGrow rikaunzwa panguva dzakakodzera, ruzhinji richava giredhi rekutanga. Iyo packhouse inozoona iri nyore kwazvo kurongedza akaenzana mashoma epasi-giredhi mbatatisi kubva kune akawanda ekutanga-giredhi iwo. Uye, hongu, kushambadzira goho remazita mazhinji ekutanga-mbatatisi kunounza mari yakawandisa kupfuura goho remhando shoma.
Zvipembenene, zvirwere uye kudiridza
Jarvie anotsanangura kuti 'zvishoma zviripo' kunyangwe mukutungamira kwembatatisi yeGoldenGrow vachiri kukura. Zvekare, saizi yechirimwa inoenderana nehunyanzvi hwechirwere chebhizimusi uye kudzora masora, uye chikafu chekurima. Semuenzaniso, mahekita ari pasi pembatatisi akapfuura kugona kwepurazi-kurapa, Jarvie nechikwata chake vangangomanikidzwa kumwaya chikamu chembeu yacho kunze kwenzvimbo dzakadai, sekunge kune mhepo kana nyoro.
Pasi pemamiriro ezvinhu asingafadzi, makemikari anenge asinganyanyo shanda, pamwe zvichitungamira mukukwana kudzora tupukanana kana masora, nekudaro goho risingakoshi. Imwe chete sarudzo mune iyi kesi ndeyekusasaira kechipiri, izvo zvinozokonzeresa kuwedzerwa mari, kuwedzerwa nguva kutambiswa, uye zvinogona kukanganisa kunaka kwezvakatipoteredza.
"'Zvishoma pane zvakawanda' zvinoshandawo pakudyara mbatatisi kune zvivakwa zvemadiridziro zviripo uye kuwanikwa kwemvura," anodaro Jarvie. “Nekudzura mutoro kuri kuramba kuchiwanda, kudiridzira kwemazuva ose hazviite. "Varimi vembatatisi vanofanira kutanga kuronga mbesa dzavo kuitira ramangwana rekukanganiswa kwemagetsi."
Marketing
GoldenGrow inoshambadza mbatatisi dzayo nenzira mbiri. Yekutanga iri online nyowani zvigadzirwa zvekutengesa chikuva HelloChoice, kuburikidza iyo iyo inotengesa pakati pe33% uye 50% yemazamu ayo. Chiyero chechirimwa chinotengeswa kuburikidza neDurban, Pietermaritzburg neJohannesburg misika yezvibereko zvitsva.
Nechimwe chigadzirwa chitsva chiri pane chakanakisa pazuva raanokohwa, uye nehunhu kuve mutyairi wakakosha wemitengo yepamusoro, HelloChoice inobvumira GoldenGrow kuunza mbatatisi dzichangobva kukohwiwa kune vatengi munyika yose mbatatisi idzi dzisati dzambobuda papurazi. Nechikonzero ichi, uye pamusoro pekushingairira kwayo uye nekuchengetedza mukurumbira wehunhu, GoldenGrow inowanzo kwanisa kuwana mitengo yepamusoro-soro yepasiti yepasiti yekukohwa kwayo kuburikidza neHotChoice.
"HelloChoice kusvika kune vatengi kunotitendera kuti tive nemitsetse yakawanda mumvura, sekutaura kwacho," anodaro Jarvie. “Vatengi pavanofarira matapiri edu, ndipo panowedzera mikana yemitengo yakanaka nematani anotengwa. "Chero mbatatisi dzisina kutengeswa kuburikidza neHeroChoice musi iwoyo dzinoendeswa kumariketi kumisika yemichero manheru iwayo kuitira kuti vagadzirire kuzotengesa mangwanani anotevera."
Imwe mukana weHeloChoice, anotsanangura, ndeyekuti chikuva chinogona kupa vashandisi vayo vakanyoreswa neGreen Numbers Report. Uku kuongorora kwehuremu hwemitengo inowaniswa pane imwe nyowani nyowani yekushambadzira chiteshi kanenge chero kupi munyika. Izvi zvinobatsira varimi kuti vaone zvirinani nzira dzekutengesa dzinovimbisa mitengo yakanakisa vozopa gohwo ravo rinotengeswa idzva kune izvi.
Jarvie anoti zvine hungwaru manejimendi matsva emichero yemichero kuti ienzane nehukuru hwemisika inodakadza, pachinzvimbo chekufungidzira nekugovera misika nezvinodiwa, mumwezve muenzaniso wekutora nzira 'shoma pane yakawanda' yekutarisira. Kudzivirira kuwedzeredza kwekushambadzira nzira dzembatatisi uye zvimwe zvigadzirwa zvitsva zvinoderedza njodzi yemitengo yakashushikana uye masara akasara pamatengesi epasi.
Iyo yakareba michero mitsva inomira isina kutengeswa, iyo yakaderera mutengo iyo yainozadzisa. Isina kutengeswa stock inogona kutodzikira kune iyo isisiri kutengeswa uye inofanirwa kuraswa. Panyaya yeiyo yekupedzisira, murimi haatombowana mari yesitoko iyi uye, kuwedzera kutuka mukukuvara, anofanira kubhadhara mari yemusika yekurasa goho rakaparadzwa.
“Maitiro edu ekutungamira anotibatsira kuti tirege kupinda mukuipa kunodzikira uko kunogona kuzotirasira mari yakawanda. Tinotarisa pakuva tenzi wesystem yedu yekugadzira nekutengesa, pachinzvimbo chekuvabvumira kuti vatigone, ”Jarvie anotsanangura.
kushanya jarviegroup.com.
