GoldenGrow: kurima nemazvo kunopa mubhadharo wekugadzira mbatatisi yeKwaZulu-Natal

Kurima nekutengesa mbatatisi kuti uwane purofiti yakanyanya kunogona kuve kwakaoma, sezvo paine hwindo rakamanikana rekuwana mitengo yepamusoro. Kuti ave nechokwadi chekuti bhizinesi rake rawana nguva yaro, muridzi weGoldenGrow Graeme Jarvie anoshandisa nzira 'zvishoma zviri nani', uko bhizinesi rinogara zvakanaka mukati mezvarinogona uye rinofamba zvakanaka.

South Africa ndiyo imwe yenyika shoma pasi pano umo mamiriro ekunze nevhu zvakasiana zvakakwana kuti zvikwanise kugadzira mbatatisi kwegore rose. Ehe, chikamu chimwe nechimwe chenyika inorimwa mbatatisi chine hwindo rayo rekudyara nekukohwa. Kutora mukana wekupa-uye-kudiwa kwemitengo, varimi vanowanzo tarisira kutengesa goho ravo panguva iyo mbatatisi kubva kune dzimwe nzvimbo dzeSouth Africa iri kudzikira kana isati yave kuwanikwa.

Nekudaro, panogara paine kupindirana kwekupa pakati penzvimbo dzinorimwa mbatatisi, uye panguva dzino ndipo apo makwikwi makuru pakati pevarimi. Graeme Jarvie, uyo anotungamira mabasa ekurima ebhizinesi rekudyara mhuri yake reJarvie Group kuKwaZulu-Natal, anotenda kuti kutora nzira yekutarisira "zvishoma pane zvakawanda" kunopa bhizinesi reGoldenGrow mbatatisi mikana yakawanda kupfuura vakwikwidzi varo.

Iri munzvimbo yeSeven Oaks pedyo neGreytown, muboka reMoist Midlands Mistbelt bioresource group, GoldenGrow inogadzira 150ha yembatatisi pagore pasi pekudiridza kwepakati-pivot. Izvi zvinotenderedza chibage nembesa dzakaoma bhinzi, uye nemapfunde ayo anoshandiswa sezvekudya zvakasvibira nehuswa kumombe dzenyama dzeJarvie Group. Sitimu yekutenderera inoparadzira njodzi yemari, inobatsira kutyora tupukanana nezvirwere, uye inosimudzira hutano hwevhu.

Kugadzira nguva zvakakwana
Jarvie anoti mamiriro ekunze enzvimbo iyi anodziya, chando chinogara chiri muchando, uye ivhu rakawanda, yakaderera pH Hutton ivhu rinosanganiswa kupa GoldenGrow hwindo rakatetepa rekudyara mhodzi dzayo, dzikure zvakanaka, uye kukohwa nekudzitengesa nemazvo. "Tine chinangwa chekutora mukana, uye kuwedzera, hwindo rakatetepa zvakaenzana apo tinogona kuwana mitengo yakanakisa yegoho redu. Saka tinodyara mbatatisi dzedu pakati pepakati paChikunguru kusvika pakupera kwaNyamavhuvhu kuitira kuti tikohwe, uye nekukasika kurongedza nekudzitengesa, pakati paZvita naKukadzi," anodaro.

Jarvie anowedzera kuti kudyara mbatatisi dzeGoldenGrow nekukurumidza kunoreva kuti zvidyarwa zvinokura zvakaringana kuti zviwedzere kukuvadzwa nechando pakati penguva yechando. Zvidyarwa zvembatatisi zvidiki zvinokwanisa kushivirira chando uye zvozoramba zvichikura kupfuura chando. Zvirimwa izvi zvinokwanisa kurarama munguva pfupi-pfupi yemwaka uno, nepo zvirimwa zvakura zvinobereka zvishoma nekuti zvinoda chiedza chezuva chakawanda.

Dambudziko rakawedzerwa rekugadzirwa kwembatatisi muMoist Midlands Mistbelt nderekuti kunyangwe muna Mbudzi naZvita, apo ruzhinji rweSouth Africa rwuri kuwedzera kudziya mukupera kwechirimo uye kutanga kwechirimo mamiriro ekunze, kunowanzoita mhute uye kunyorova, nekupisa kwezuva nekupisa. Naizvozvo manejimendi eGoldenGrow anofanirwa kungwarira kubata zvirwere zveshizha zvefungal, izvo zvinogona kuwanda pazvirimwa zvembatatisi pasi pemamiriro ekunze aya.

"Kudyara mushure meNyamavhuvhu kwaizotungamira mukukura kusingafadzi kwezvinomera zvembatatisi," anotsanangura kudaro Jarvie. “Izvi zvinodaro nekuti ivhu rinodziya rinoita kuti nitrogen, iyo zvirimwa zvinozoshandisa, zvichiisa humwe hutano hwazvo nehunyoro mukukura pamusoro pevhu pane kukura machubhu.

"Uyezve, kana tikakohwa mbatatisi dzedu mushure meKukadzi, GoldenGrow inotarisana nemakwikwi emusika kubva kune akakohwewa munzvimbo dzeFree State panguva iyoyo."

Nezviwanikwa zvayo zvazvino, GoldenGrow inogona kubata chete mashoma vhoriyamu yembeu-yakagadzirira mbeu mbatatisi isati yatanga kurasikirwa nekugona kwayo uye goho. Bhizinesi parizvino rinorima mhando shanu, dzinoti Mondial, Mondeo, Elmundo, Panamera neValor, sezvo bvunzo dzayo dzepapurazi dzakaona idzi dzakakodzerwa nemamiriro ekudyara nekugadzirwa kwenzvimbo, zviwanikwa zvepurazi, kudiwa kwevatengi, uye hwindo rekushambadzira rakanyanya mukana.

Zvakadaro, Jarvie nechikwata chake chemaneja vanogaro govera dzinenge 10ha dzeminda kuti dziedze itsva, uye pamwe dzakatokwana zvirinani, mhando dzembatatisi dzinokurudzirwa nevanotengesa mhodzi dzeGoldenGrow uye nesangano reindasitiri rePotatoes South Africa. “Kwatiri, kuedza kupinza mahekita akawanda embatatisi muvhu zvingangoita kuti tisuduruke tichibuda nepahwindo ratakadyara,” anodaro Jarvie. “Izvi zvinoita kuti pave negoho nemhando yakaderera, uye mitengo yakaderera.

"Sezvimwe zvinhu zvakawanda zvinotengeswa pakurima, mbatatisi ichirimwa chine njodzi huru, ine mari shoma. Parizvino, mutengo wedu wakakwana pakudyara, kurima, kukohwa nekutengesa chirimwa chembatatisi inosvika R130 000 pahekita imwe chete.

Mbatatisi dzeGoldenGrow dzinoda kusimba kwadzo. Chikwata chevatariri, chine nhungamiro kubva kumbeu dzembatatisi uye vamwe vatengesi vezvekupinza, vanoverenga mavhoriyamu uye kuwiriranisa nguva yekutakurwa kwembeu kuti ienderane nekwaniso yevaviri vembatatisi vebhizinesi uye zviwanikwa zvavo zvinotsigira. Pamwe chete, ava vanokwanisa kudyara pakati pe4ha ne6ha pazuva.

Ngozi dzekunonoka kukohwa
Sekureva kwaJarvie, zvakakoshawo kuenzanisa zvinodiwa mbatatisi dzeGoldenGrow uye zvinotarisirwa kukohwewa kwembatatisi dzekutengesa nemidziyo yekukohwa yebhizinesi, chengetedzo yepapurazi uye yekurongedza, uye kugona kushambadzira.

Kana mahekita akasimwa ekupedzisira akadarika hunyanzvi uhu, pane njodzi chaiyo yekuti mbatatisi dzagadzirira kukohwewa dzinozopedzisira dzagara muvhu zvisina basa. Izvi zvinowedzera mukana wekuti vacharwiswa nezvipembenene nezvirwere zvinotakura ivhu, kana kutotanga kuora. Kana dzazokohwewa, mbatatisi idzi dzinogona kunge dzakakanganisa hunhu uye dzinofanirwa kutengeswa kunze kwehwindo rakanakisa reGoldenGrow. Pamwe chete, zvinhu zviviri izvi zvinogona kukonzera mitengo yakaderera kune imwe giredhi rekutanga mbatatisi.

“Kana kukohwa kwangotanga kumhanya mushure menguva, zvinenge zvisingachaitike kuti zvizoitika,” anodaro Jarvie.

"Midziyo, [packhouse] nevashandi vanoremerwa. Mu[packhouse] kunyanya, kuyedza kubata mbatatisi dzakawanda kupfuura nzvimbo nesystem zvakagadzirirwa mhedzisiro yekukanganisa kwakawanda kuri kuitwa pakurodha nekurongedzerwa. Uye kukura kwekusanganiswa kwemhando nekuda kwekunonoka kukohwa, nzvimbo inova isingashande sezvainonetsekana nekusangana nemusanganiswa uyu."

Vanoenderera mberi vachiti kana goho rembatatisi reGoldenGrow rikaunzwa nenguva kwayo, ruzhinji runenge ruri giredhi rekutanga. Iyo packhouse inozowana zviri nyore kwazvo kugadzirisa iwo mashoma egiredhi-giredhi mbatatisi kubva kune akawanda egiredhi rekutanga. Uye, hongu, kushambadzira chirimwa chembatatisi yegiredhi rekutanga kuchaunza mari yakawanda kupfuura chirimwa chemhando shoma.

Zvipembenene, zvirwere uye kudiridza
Jarvie anotsanangura kuti 'zvishoma zvakanyanya' kunyangwe mukutonga kwembatatisi dzeGoldenGrow pavanenge vachikura. Zvekare, saizi yechirimwa inofananidzwa nekugona kwebhizinesi rekuparadza tupukanana uye sora, uye kudya kwezvirimwa. Kana, semuenzaniso, mahekita ari pasi pembatatisi akadarika kugona kwepurazi-spraying-agrochemical-spraying, Jarvie nechikwata chake vangangomanikidzwa kumwaya chikamu chechirimwa kunze kwemamiriro ezvinhu akanaka, sepamhepo yakanyanyisa kana kunyorova.

Pasi pemamiriro ezvinhu asina kunaka aya, makemikari anenge asisashande, zvichizokonzera kusakwanisa kudzora tumbuyu kana sora, zvichibva zvaita kuti goho rive shoma. Imwe nzira chete munyaya iyi ingangove yekupfapfaidza kechipiri, izvo zvinozoguma nekuwedzera mari, nguva yakawanda yakapambadzwa, uye inogona kukanganisa kukanganisa kwezvakatipoteredza.

“'Zvishoma zvanyanya' zvinoshandawo pakufananidza kudyara mbatatisi kune zvivakwa zvekudiridzira zviripo uye kuwanikwa kwemvura," anodaro Jarvie. “Nekuda kwekugera kwemagetsi kuri kuwanda, kudiridza kwezuva rose hakuchagoneki.

Marketing
GoldenGrow inotengesa mbatatisi dzayo kuburikidza nematanho maviri. Yekutanga ndeye online nyowani nyowani yekutengesa chikuva HelloChoice, kuburikidza iyo inotengesa pakati pe33% ne50% yembatatisi dzayo. Huwandu hwechirimwa hunotengeswa kuburikidza nemisika yekuDurban, Pietermaritzburg neJohannesburg.

Nechero zvirimwa zvinyowani zviri nani pazuva razvinokohwewa, uye nemhando yekuve mutyairi akakosha wemitengo yakakwira, HelloChoice inobvumira GoldenGrow kuti iunze mbatatisi dzayo dzichangobva kukohwa kune vatengi munyika yose mbatatisi idzi dzisati dzatombobuda papurazi. Nechikonzero ichi, uye nekuwedzera kune yayo nekushingaira kuvandudza uye kuchengetedza mukurumbira wemhando, GoldenGrow inowanzo kwanisa kuwana yepamusoro-soro inokwanisika mitengo yepurazi-gedhi regoho kuburikidza neHelloChoice.

“Kusvika kwaHelloChoice kune vatengi kunoita kuti tive nemitsetse yakawanda mumvura, sekutaura kunoita chirevo,” anodaro Jarvie. "Vatengi vakanyanya kufarira mbatatisi dzedu, mikana yemitengo yakanaka nematani anotengwa inowanda." Chero mbatatisi dzisina kutengeswa neHelloChoice musi iwoyo dzinotakurwa nerori dzichiendeswa kumisika yezvirimwa manheru iwayo kuitira kuti dzigadzirire kutengeswa mangwanani anotevera."

Imwe mukana weHelloChoice, anotsanangura, ndeyekuti chikuva chinogona kupa vashandisi vayo vakanyoresa zuva nezuva Green Numbers Report. Uku ongororo yeavhareji yemitengo yakawanikwa pane imwe nzira nyowani yekushambadzira zvigadzirwa chero kupi zvako munyika. Izvi zvinobatsira varimi kuti vaone zvirinani nzira dzekutengesa dzinovimbisa mitengo yakanaka vobva vagovera zvirimwa zvavo zvinotengeswa kune izvi.

Jarvie anoti kutonga zvine hungwaru masheya matsva kuti aenderane nehukuru hwemisika yakanaka, pane kungofungidzira nekugovera misika nezvavanoda, mumwe muenzaniso wekutora 'zvishoma zvakanyanya' manejimendi maitiro. Kudzivisa kuwandisa nzira dzekushambadzira dzembatatisi uye zvimwe zvirimwa zvitsva zvinoderedza njodzi yemitengo yakaora mwoyo uye masheya akasara pakutengesa pasi.

Kana chirimwa chakareba chinoramba kutengeswa, mutengo wacho unobva wadzikira. Zvisina kutengeswa zvinogona kutodzikira kusvika pazvisisatengeseke uye zvinofanirwa kuraswa. Panyaya yezvekupedzisira, murimi haawani mari zvachose pastock iyi uye, kuwedzera kukuvadza, anofanira kubhadhara mari yemusika yekurasa zvirimwa zvinenge zvaparara.

"Maitiro edu ekutungamirira anotibatsira kuti tisapinda mumhepo yakashata iyo inogona kutirasikirwa nemari yakawanda. Tinotarisa pakuva tenzi wezvigadzirwa zvedu zvekugadzira uye zvekutengesa, pane kuvabvumira kuti vatigone," Jarvie anotsanangura.

kushanya jarviegroup.com.

/ kambani-nhoroondo /