Kettle Chips inovhura saizi nyowani £ 1 yekugovana mabhegi eainyanya kufarira mavhenekeri

KETTLE ® ndiyo nhamba yekuUK yakabikwa ruoko crisp uye inofanirwa-stock premium snacking brand yeVakareruka Vatengesi.

Ichi chitubu chitsva chitsva chemutengo wakatarwa mapakeji ari kuvhurwa kunanga kune iri kukura yekugovana zvidyiwa musika. Yakatengwa pa- $ 1 pabhegi uye inowanikwa mune inonyanya kuzivikanwa KETTLE® mwaka, mupiro mutsva unobatanidza simba rechiratidzo chemhando yepamusoro yekugovana brand uye kukosha kweiyo diki fomati pack.

Chikamu chekugovana ndicho chikamu chekutanga chekukura mukati meConvenience Crisps & nezvikafu zvishoma, Kukwira ne13.3% gore pagore, nekuda kwekuzivikanwa kweiyo Big Night In uye nesarudzo hombe yezvikamu izvo zvave kuwanikwa pane yekushambadzira sevhisi.

Kunakidzwa mumusha zviri pachena chiitiko chiri kukura nekuda kwe'kupedzisa kumba 'makiti ezvokudya ayo ave kuwanikwa uye kuputika kwezvinwiwa zvevakuru zvemaoko.

Pazviitiko izvi vatengi vanoda kuzvirapa uye KETTLE® Chips kazhinji ndiyo sarudzo yavo yekutanga sechikafu chekutanga.

(Tinya kuzadza)

Iwo matsva makumi masere emabhegi anowanikwa mune epamusoro mashanu anotengesa zvinwiwa zveKETTLE® Chips kureva Zvishoma Muswa, Gungwa Munyu & Bharisamu Vhiniga, Gungwa Munyu neCrushed Black Peppercorns, Mature Cheddar & Red Onion uye Sweet Chilli & Sour Cream.Semhedzisiro yeizvi kukura chimiro Kettle Chikafu chiri kutangazve huwandu hwayo hwemitengo midiki yakatarwa yekugovana mabhegi yakanangana neiyo Independent nyore chikamu.

Inowanikwa muCash & Carry neVatengesi, mabhegi matsva e80g anowanikwa mune epamusoro mashanu anotengesa zvinwiwa zveKETTLE® Chips kureva kuti Zvisinganyorerwe Munyu, Gungwa reMunyu & Balsamic Vhiniga, Gungwa reMunyu neCrush Peppercorns Dema, Mature Cheddar & Red Onion uye Sweet Chilli & Sour Cream. Kujekesa kuti ndiwo marapiro anodhura, uye nekukurumidza kutongwa, mabhegi acho ari pachena mutengo wakatarwa pa £ 1.

Snacking chikamu chinokurumidza ne 40% yekutenga isina kurongwa uye 67% yesarudzo dzinoitwa muchitoro1. Iyo nyowani 80g renji reKETTLE Chips yakagadzirirwa kukurudzira kutenga, ichinyatso kuoneka paPoint of Purchase, kusangana nevatengi kudiwa kwemutengo wemari pamwe chete neyekutanga snacking chiitiko.

Sarah Gibson, Kettle Chikafu Chiteshi maneja:

"Iyo nyowani £ 1 renji yeKETTLE® Chips inzira yakanaka yekukurudzira kuyedza uye kukwidziridza vatengi vevatengesi."

“Tinokurudzira vatengesi veConvenience kuti vashandise mukana uyu, zvikuru panguva yemutambo weWorld Cup neBBQ apo vanhu munyika yose vachange vachivaraidza shamwari nemhuri uye vachitsvaga zvekudyidzana tumwe tudyiwa twunopa hunhu chaihwo nehumambo hwakadai seKETTLE® Chips. ”

Pamusoro peiyo nyowani Mutengo Wakatemerwa Mapaketi, KETTLE® yekutengesa inosimudzirwa ino chitubu nerutsigiro rwekushambadzira.

Mushandirapamwe wekuti 'Chaiyo Chikafu Chaicho Chinofadza' wakakosha mari inosvika zviuru zvitatu zvemamirioni inodyara inotaurisa mabhenefiti eKETTLE® Chips nenzira inosimbisa, ichisimbisa chokwadi chemabikirwo eKETTLE ayo anogadzirwa nemubiki mukicheni, kwete nana technologist murabhorari, chokwadi chiri kukwezva kune hombe vatengi.