Kuwedzera kubata kwegourmet kune Portfolio Yayo muIndia, Lay's - imwe yemhando dzeIndia dzinofarirwa nembatatisi - yakaparura mhando yemhando yepamusoro yemachipisi ekutanga anobikwa zvishoma, Lay's Gourmet.
Yakagadzirirwa avo vanotsvaga kunakidzwa nekudya kwakanaka, iyo yazvino inopa inowanikwa mune zvitatu zvinonaka zvinonaka - Lime & Cracked Pepper, Thai Sweet Chilli uye Vintage Cheese & Paprika.
Yakagadzirwa kubva nekunyatsosarudzwa, mbatatisi dzemhando yepamusoro, Lay's Gourmet machipi akarungwa uye akagadzirwa neyakasiyana musanganiswa wezvakanyanya kunaka zvinongedzo.
Kurumwa kwega kwega kweiyi goridhe-yakakomberedzwa chip yakakora yakazadzwa nemuromo-inorova-smacking uye inonhuhwirira iyo yakakwana kune yakanyatsokodzera nguva yekusagadzikana. Muchirevo chayo chechokwadi, machipisi haana kubikwa, asi anogadzirwa.
Shailja Joshi, Marketing Director, Potato Chips chikamu, PepsiCo India:
“Semhando yanga iri pamberi muchikamu chembatatisi machipisi, Lay's anga achipenengura zviitiko zvakasiyana kune vatengi nekupa kwayo kwehunyanzvi. Nekuparurwa kweLay's Gourmet, tiri kuwedzera portfolio yedu uye nekutsvaga muchikamu chiri kukurumidza kukura chezvekudya zvekutanga mu. India. "
"Machipisi anogadzirirwa avo vanoda kuzvibata nekunaka kwekudya. Tine chivimbo chekuti Lay's Gourmet ichashanda sechinhu chinonaka, chakakwana kupemberera nguva yakafanira yekuregeredza. "
Mutengo weINR 30 (inenge USD 0.38) (55g) uye INR 50 (inenge USD 0.63) (80g), Lay's Gourmet machipi anowanikwa muzvitoro zvinotungamira uye e-commerce mapuratifomu.
Kuwedzera kwepodfolio neLay's kunoenderana neiyo brand zano yekupa huwandu hwezvitsva uye zvinonaka zvesnack sarudzo kune vatengi. Pakuvhurwa uku, Lay's achange achiburitsa bhaisikopo remushandirapamwe, iro rinozoteverwa nekutenderera kwakasimba kwe360-degree.
Kunobva: https://www.potatopro.com