Mukufambisa kwakakosha kune kusimudzira uye hunyanzvi, McCain Foods uye Strong Roots, Dublin-yakavakirwa nechando inogadzira chikafu, vakadzamisa mubatanidzwa wavo kuti vafunge zvakare musika wekudya wakaoma nechando. Pakutanga yakaziviswa muna 2021, mubatanidzwa uyu unoona kuenderera mberi kweMcCain mukuwedzera zvigadzirwa zvayo uye kusvika pasi rose kuburikidza nehanya nemhoteredzo, mipiro yakatarisana nemuriwo.
McCain Foods, mutungamiri wepasi rose mune zvekudya zvakaomeswa nechando, ine chinangwa che "kugadzirisa mutambo wefiriza" nekushandisa brand yeStrong Roots kupinda mumisika mitsva uye kusangana nekukura kuri kudiwa kwezvikafu zvemuchero, zvemuriwo. Kudyara uku kunosimbisa kuzvipira kwaMcCain mukugadzira zvigadzirwa zvechikafu zvinofambirana nezvinodiwa nevatengi kune chikafu chine hutano, chinogadzirwa.
Kudyidzana kunodarika hukama hwebhizimisi huri nyore; Pachagadzirwa bhodhi rekuraira kuti ive nechokwadi chekuenderana uye kuenderana nehunhu hweMcCain uye chiono. Bhodhi iri, iro rinosanganisira muvambi weStrong Roots, McCain nenhengo dzechikwata cheStrong Roots, pamwe nevapi vemazano vekunze, rinoratidza kusatya nekufarira kwaMcCain pamubatanidzwa uyu.
Inozivikanwa nekutarisa kwairi nyore, chikafu chaicho chakanakira vese vanhu uye zvakatipoteredza, Strong Roots inounza zvakasiyana siyana zvezvitsva zvemuriwo ndiro, mativi uye svutugadzike kuMcCain portfolio. Kuzvipira kwavo mukugarisa kunooneka mukuzivikanwa kwavo seB Corporation, iyo inosimbisa kuzvipira kwavo kune zvakatipoteredza uye zvemagariro mutoro.
Tichitarisa kune ramangwana, makambani ese ari maviri akazvipira kuzadzisa zvinangwa zvekuchengetedza nharaunda. McCain yakazvipira kuita tsika dzekurima patsva paminda yayo yese yembatatisi panosvika gore ra2030, ukuwo Strong Roots ichienderera mberi nebasa rayo rekupa chikafu chinorarama kupasi rose.
Kukanganisa kwekudyidzana kuri kutooneka, nezvigadzirwa zveStrong Roots zvakabatanidzwa mumahofisi eMcCain kuUK, Ireland neFrance. Zvirongwa zveramangwana zvinosanganisira kuwedzera kupa kwedu kune mamwe misika yekutengesa uye chikafu chekudya kutenderera pasirese. Pasi pehutungamiriri hwaCharlotte Turton, Strong Roots ichashanda sechinhu chakasiyana, ichityaira hunyanzvi uye kuwedzera kwemhando mukubatana nemuvambi Samuel Dennigan.
Samuel Dennigan akaratidza kufara pamusoro pekugona kwekudyidzana kukurumidzira kukura nekusvika kweStrong Roots uku ichiramba ichitarisa kusimba uye hunyanzvi. Kudyidzana uku chikamu chehurongwa hwakakura hweMcCain hwekusiyanisa mapotifolio uye kuzadzisa zvinodiwa nevatengi.