Nevazhinji veAmerica vachidya kudya kwavo pamba mazuva ano, vazhinji vari kufarira kudzidza nezvekuti chikafu chavo chinogadzirwa sei, chinogadzirwa uye kugoverwa.
Izvi zvinoda kuvhurika kune varimi, sekutaura kwaLucy Stitzer, muvambi weKusviba -Kudya-Kwemanheru, bhurogu yakanangana nenyaya dzakasiyana dzekudya, kusanganisira hutano nehutano.
"Mutengi haangodi zvakawandisa chete, asi pachena," Stitzer anodaro. "Vanoda kuziva nyaya yako kubva pekutanga kusvika pekupedzisira."
Ongororo yaKurume 2020 yevatengi chiuru neFood Marketing Institute (FMI) uye Chicago-based Label Insight undergirds Stitzer maonero. Mhedzisiro yacho inoratidza kuti vazhinji vevatengi (1,000%) vanotenda kuti kujekesa 'kwakakosha' kana kuti 'kwakanyanya kukosha' kwavari pakutenga chikafu.
Ken McCarty, McCarty Mapurazi, anotenda kuti varimi vanogona kuvaka pachena ruzivo bhiriji kune vatengi vane yakanaka rekodhi-chengeta. "Ndinofunga ndiwo musimboti wekuti varimi vese vatange nawo," anodaro McCarty, uyo mashandiro ake anoumbwa nemapurazi mashanu emukaka - matatu kumadokero kweKansas, imwe kumaodzanyemba kwakadziva kumadokero kweNebraska, uye imwe kumadokero pakati peOhio - neboka rinokama. yemombe dzinosvika zviuru gumi nezvitatu.
Empirical dhata inopa hwaro hwechokwadi iyo varimi vanogona kushandisa kutanga kugovana yavo chaiyo nyaya. Kune varimi vasina kuunganidza kana kushandisa dhata zvisati zvaitika, McCarty anoti kutanga zvishoma kuti arege kukurirwa.
"Zvinogona kuve zvakapusa sekushandisa yako smartphone kutora mifananidzo yekushandisa kwete-kusvika maitiro kupurazi rako," anodaro McCarty.
Zvinyorwa zvakanaka zvakare zvinogona kukubatsira iwe kutora nhanho yechipiri mukuita kwekujeka, iyo McCarty inodaidza iyo yekuongorora maitiro. "Pasina kunyatso chengeta, zvinonetsa kwazvo kuti uongororwe zvakasiyana siyana nezvekuchengetedza mhuka kana ongororo yezvakatipoteredza," anotsanangura kudaro. "Zvinhu zvakaita sekusimbiswa kwehupenyu, mhuka-kuchengetedzwa kwemhuka kana iwe kuzvipa zita, izvi zvinhu zvinonyanya kukosha kune vatengi, uye unoda zvinyorwa zvakasimba kuti ugone kuona kuti zvauri kutaura kuti uri kuita papurazi rako ichokwadi uye ichokwadi. ”
Rick Stein, mutevedzeri wemutungamiriri wezvekudya zvitsva paFMI anotenda kuti tekinoroji inogona zvakare kubatsira mukuita kwevatengi dzidziso uye inongedzera iyo SmartLabel chirongwa semumwe muenzaniso. Icho chirongwa chakura kuita dhatabhesi inoteedzera 170,000 zvinovaka muviri, zvingangoita mazana mana ezviuru zvigadzirwa uye nemamirioni mashanu ekuti
"Kana vatengi vatarisa QR kodhi, inovapa ese marudzi e data maererano neruzivo rwezvoutano chete, asi runogona kuvapa ruzivo maererano nekwakarimwa (chigadzirwa) uye kuti chakasimwa sei uye kuti chakasvika sei pamashefu emusika, ”anodaro Stein. Sezvo varimi vachishanda kubatana nevatengi, McCarty anoti funga nezvekuwedzera, zvishoma nzira dzechinyakare dzekuvasvika.
"Pfungwa yekutanga ndeyekuenda kumunhu akagara patafura yavo yekubikira, asi pane imwe nzvimbo yepakati ipapo uye inogona kunge ichinyatsoita - seizvo Walmart inoda, Kroger anoda chii?" McCarty anodaro. "Dzimwe nguva ndinogona kuwana mufananidzo wakajeka wekupi kwandinofanira kuisa bhizinesi rangu nemaitiro angu nekuyedza kunzwisisa zvinangwa zvavo nezvinangwa zvemakambani avo zviri nyore kupfuura zvandinogona kana ndikaedza kunzwisisa izvo mutengi anoda, nekuti mutengi ndiye yakafara kwazvo, ”anowedzera.