Pepsico kubhejera paKurkure pamwe neakanaka emuno kutsemura musika weIndia wekudya

Kunyangwe iri shiri yekutanga mune yakashongedzwa mapaketi ezvikafu, PepsiCo India inosangana nemakwikwi akaomarara muchikamu ichi kunyangwe nekuwedzera mukushandisa kwenyika kwezvinhu zvakadaro. zvinogadzirwa.

PepsiCo aive piyona muchikamu ichi, achiunza epasi rose-akajairwa mbatatisi machipisi pasi peLays chitambi uye chakasviba nezvikafu zvishoma pasi paKurkure. Nhasi, yakamira kuseri kwenzvimbo mbiri dzemuno, Haldiram Chikafu neBalaji Wafers, mumusika unonaka wekutapira.

Uye ITC, ikozvino panzvimbo yechina, iri kubata. Parle Zvigadzirwa ndeyechishanu. Kusvikira 2016, PepsiCo yaive pamberi peITC neBalaji.

Zvaunoda zveRegional Flavors

Izvo zvakaramba zvakaramba zviri dingindira repamusika, uko kunhuvira kwedunhu ndiko kuda kwevatengi. Makambani mana emakambani mashanu epamusoro-akakura-kumusha uye ane mapotifoti akakwenenzverwa kune zvechinyakare zvido zveIndia.

Haldiram's naBalaji vanozivikanwa neyakajairwa echinyakare tudyo uye vanononoka kupinda ITC yakavimbawo nezvakakosha zveIndia zvido zvekubudirira.

Prashant Roy, muongorori mukuru wekutsvaga paEuromonitor International:
 

"Vagari vematunhu akasiyana siyana eIndia vari kutamira kunzvimbo dzemabhizimusi emumaguta, zvichikonzera huwandu hwevanhu ikoko."

"Vanhu vanobva kune dzimwe nyika vakachengeta tsika dzavo dzekudya, zvisinei nekwavanobva, zvichikonzera kuwanda kukuru kwekudiwa kwezvikafu zvekudyiwa munharaunda munzvimbo dzakasiyana."

Nyaya dzemangwanani dzeindasitiri Zvinhu zvakakosha zvezuva iri mu email imwe chete.

kambani

Email Subscribe Я согласен получать новостную рассылку Potatoes.News и принимаю политику конфиденциальности.

Mazuva evhiki. Bvisa kunyoresa nekudzvanya kamwe chete.

Vanoti chikamu chinonaka chekudya chakawedzera pa19 muzana chakawedzera gore rega (CAGR) kubva 2013, iri pamusoro pakati pezvikamu zvese zvezvikafu. Uku kukura kucharamba kwakakwira pa16.7 ​​muzana kusvika 2023, zvakare kwepamusoro zvakanyanya zvichienzaniswa nemamwe mapoka.

Kukura kwepamusoro muchikamu kuri kuwedzera kukwezva zvinokurumidza kufamba zvinhu zvevatengi zvinhu kune bhizinesi rezvikafu zvekudya.

Inobatsira bhizinesi rezvikafu zvishoma

Kune PepsiCo, matanda akakwirira. Kwemakore, bhizimusi rayo rekumwa rakaramba rakatsvuka. Iri kuyedza kudzikisa kushandiswa kweshuga, kudurura iyo tag yeasina hutano portfolio. Iri kusimudza nhandare mubhizinesi rezvikafu zvekudyira rinobatsira, ikozvino rave pedyo ne45 muzana yemabhiriyoni makumi matanhatu nemashanu emabhiriyoni ayo mukutengesa kwegore.

Ipo ichiri kuenderera nekuyedza zvemuno zvinonaka zvembatatisi machipisi pasi peLays, kubheja kwayo kutsemura musika iko Kurkure.

Muna 2018, yakauya nevanoda kusvika gumi nemaviri emunharaunda, yakachinja mapakeji ayo kuratidza shanduko nekuisa mifananidzo yezvinonhuwira zvemunharaunda nezvinonhuwira, uye akaedza mafomati anofarirwa nemaIndia. Yakauya nehafu yegumi nembiri yakagadziridzwa mapakeji.

Kurekure Twistkeen

Pepsico India parizvino iri kubhadhara muzvikafu zvekudya zvakabikwa, chiitiko chiri kuona kuchikwira kudiwa neine hutano-hwekuziva pfungwa pakati pevatengi.

Yakatangwa mumhando nhatu - Bikaneri bhujia, Andhra murukku naShahi namkeens - iyo itsva Kurkure Twistkeen ichaibatsira kuti ikurumidze mumwaka wemhemberero, anodaro Jagrut Kotecha, mutevedzeri wemutungamiri weboka rePepsiCo.
 (Tinya kuzadza)

Kurkure Twistkeen inotangwa mumavhenekeri matatu - Bikaneri bhujia, Andhra murukku naShahi namkeens

Vakati zvinwiwa kana zvikafu zvemunyu zvechinyakare ndicho chikamu chikuru mumusika weIndia wemabhiriyoni makumi maviri nemaviri emadhora.

Inobata makumi matatu neshanu muzana mugove nevhoriyamu, ichiteverwa neakadonhedza zvinwiwa (37 muzana) uye mbatatisi machipisi (36 muzana), dzimba zviuru zvitatu-zvisingaite.

Iyo foray mune isiri-yakakangwa tudyo inogona kunge iri kufamba munzira kwayo. Roy anobva kuEuromonitor anoti kurarama zvine hutano kuri kuve chiitiko chakakosha uye vagadziri vanoziva mukana weimwe nzira dzakanaka dzekudya.

Sezvo PepsiCo ichicheka munyu munhanho mune izvi zvinwiwa zvakare, iyi ingave iri yekuwedzera poindi mumusika unokwikwidza kwazvo. Mumwedzi iri kuuya, mamwe maratidziro emuno ane mashoma masalt munyu anowedzerwa kune ayo akabikwa uye akaomeswa zvidyiwa zvekudya, akadaro Kotecha.