Sachigaro nemukuru mukuru wePepsiCo kuEgypt uye Mutevedzeri weMutungamiriri Mukuru kuchamhembe kweAfrica, VaMohamed Shelbaya, nguva pfupi yadarika vakashanyira purazi reChipsy kuDabaa ndokutaura zvavanofunga.
Budiriro mukurima kunoenderera mberi
VaShelbaya vakaratidza kudada nekukurudzira kwechikwata ichi chirongwa chekurima, zvikuru sei maererano nemadiridziro edu. Vati chikwata ichi chave nebudiriro huru mukuita kurima kunoenderera mberi papurazi reChipsy. Izvi zvinoratidza kukoshesa kwekambani kusimbaradza kwezvakatipoteredza uye mutoro kunharaunda.
Kurimwa kwembatatisi
Mohamed Shelbay anonyanya kudada kuti 100% yePepsiCo mbatatisi muEgypt inorimwa nevarimi veko. Izvi zvinoratidza kuzvipira kwekambani iyi mukutsigira kurima kwemuno uye kubatsira mukusimudzira nharaunda dzekurima.
Migumisiro uye tarisiro
Kushanya kuChipsy Farm kuDabaa kwakabvumira Mohamed Shelbai kuti aone mhedzisiro yekuedza kwechikwata kuita chirongwa chekurima chakasimba uye kusimudzira budiriro yenzvimbo. Nzendo dzakadai dzinokurudzira rimwe basa uye kugadzirwa kwezvirongwa zvitsva zvekuvandudza nzira dzekurima mbatatisi nezvimwe zvirimwa mukati mehurongwa hwekurima kwakasimba.
mhedziso
Kushanya kupurazi reChipsy kuDabaa waive muenzaniso wakanaka wekuti PepsiCo iri kuita sei nekuita chirongwa chayo chekurima kuEgypt. Vatungamiri vekambani iyi vakaratidza kudada nebudiriro yakaitwa uye vanoenderera mberi nekuedza kusimudzira budiriro yekurima munharaunda.